Phase 1 — Discovery
Shop visit, menu audit, competitor scan, and a written brief we both sign off on.
Output: brief + sitemap
● Website redesign proposal
A bakery site that sells out the counter before noon.
Bakehouse Co. bakes beautifully — but the current website hides it behind slow pages, a menu that can't be updated, and no way to order ahead. Here's how Studio North would rebuild it in six weeks.
The problem
Four things cost you customers every week
We spent an afternoon on your site and in your shop. These are the friction points we'd fix first.
Pages load in 6+ seconds
Full-size photos straight from the camera. Most mobile visitors leave before the hero image appears.
The menu is a PDF
Seasonal loaves and prices change weekly, but every update means emailing your old developer.
No way to order ahead
Customers phone during the morning rush. Half the calls go unanswered and the order is lost.
Invisible on local search
The site has no structured data, no location page, and a broken Google Business link.
Our approach
Small studio, short feedback loops
You work directly with the two of us — the same people who design it also build it. No account managers, no relay of emails.
01 — LISTEN
Start in the shop
We visit during a morning shift, watch how orders actually arrive, and talk to whoever answers the phone.
02 — SHAPE
Design the fastest path
Three pages do the heavy lifting: today's menu, order ahead, and find us. Everything else supports those.
03 — BUILD & HAND OVER
You edit, we disappear
Content is editable from day one, with a 30-minute walkthrough recording you can rewatch anytime.
Timeline
Week 1
Weeks 2–3
Weeks 4–5
Week 6
Six weeks, four phases
Each phase ends with something you can look at and react to. Nothing runs in parallel without your sign-off.
Phase 2 — Design
Homepage and menu designs in two rounds. Mobile views come first, not last.
Output: clickable prototypePhase 3 — Build
Development, content migration, image optimisation, and order-ahead setup.
Output: staging linkPhase 4 — Launch
Testing, redirects, analytics, search setup, and your editing walkthrough.
Output: live site + recording
Investment
Most popular
Three ways to work together
Fixed prices, no hourly surprises. Payment split 40% to start, 60% on launch. All prices exclude VAT.
Starter
€4,200one-off project fee
- Up to 5 pages, redesigned
- Editable menu & opening hours
- Mobile-first, accessible build
- Basic local SEO & analytics
- 30 days post-launch support
Growth
€7,600one-off project fee
- Everything in Starter
- Up to 10 pages + two landing pages
- Order-ahead form with pickup slots
- Photo direction for one shoot
- Structured data & location page
- 90 days post-launch support
Premium
€11,800one-off project fee
- Everything in Growth
- Online shop for boxes & gift cards
- Payment & delivery integration
- Full on-site photo & copy day
- Email template for weekly specials
- 6 months support + quarterly review
Hosting and domain are billed separately (roughly €15–25/month, paid directly to the provider). Prices are illustrative for this demo proposal.
Included in every option
No fine print, no surprise line items
Two design revision rounds at each stage, with comments in one shared document.
Accessibility pass — keyboard navigation, contrast checks, alt text.
Performance budget — target under 2s load on a mid-range phone.
Training recording so new staff can learn the editor without calling us.
You own everything — code, content, accounts and domain stay in your name.
One point of contact — a shared channel with both of us, replies within a working day.
Next steps
Reply to accept this proposal
Reply to accept — we can start Monday
Pick an option, send one line back, and we'll book the shop visit for the first week.
- Choose your optionStarter, Growth or Premium — or ask us to adjust the scope first.
- Reply by emailOne sentence is enough. We'll send a short agreement and the first invoice.
- Kick-off call, 30 minutesWe confirm dates, collect access, and book the Phase 1 shop visit.
Ready when you are
Tell us which option fits and we'll take it from there. Prefer to talk it through? Call us.
Questions? +1 555 014 2280 · [email protected]
Studio North — Marit & Jonas, two people, one studio. Proposal valid for 30 days from 14 March.